Founded in 2017, we are a Newmarket-based tech company with over 25 years’ experience in developing intelligent technology for some of the world’s leading brands. 

With a passion for all things equine and an extensive background in engineering, our goal is to bring mass-market hi-tech product experience to the equine industry.  

By applying cutting-edge technology and sustainable manufacturing in a coherent way, we are committed to delivering easily accessible data insights for all horse owners and professionals involved in horse wellbeing and fitness.

Enduro Equine was established to introduce our first products, the Enduro Equine Heart Rate Monitor and Enduro FIT Horse Riding App to the equine market.

By launching the Enduro Equine Heart Rate Monitor and Enduro FIT Horse Riding App, our aim is to bring smart technology to the equine industry and offer data insights to every horse owner, not just the equine professionals.  

Our focus is on creating affordable products that can have a positive impact on our horses’ lives to help us make smarter decisions to manage their health, wellbeing and fitness.

We strive towards a goal of becoming the industry leader of data insights to all involved in the field of equine care, fitness and research.

Our team is made up of proven tech leaders working with equine scientists, professionals and enthusiasts.

R&D innovation of our Smart Fabric Girth Sleeve is supported by the New Anglia Local Enterprise Partnership Growth Through Innovation Fund.This is part-funded by the European Regional Development Fund.