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Our Story

About Siametric Systems

Founded in 2017, we are a Newmarket-based tech company with over 25 years’ experience in developing intelligent technology for some of the world’s leading brands. 

With a passion for all things equine and an extensive background in engineering, our goal is to bring mass-market hi-tech product experience to the equine industry.  

By applying cutting-edge technology and sustainable manufacturing in a coherent way, we are committed to delivering easily accessible data insights for all horse owners and professionals involved in horse wellbeing and fitness.

Enduro Equine Ride and Fitness Tracking

Enduro Equine was established to introduce our first products, the Enduro Equine Heart Rate Monitor and Enduro FIT Horse Riding App to the equine market.

By launching the Enduro Equine Heart Rate Monitor and Enduro FIT Horse Riding App, our aim is to bring smart technology to the equine industry and offer data insights to every horse owner, not just the equine professionals.  

Our focus is on creating affordable products that can have a positive impact on our horses’ lives to help us make smarter decisions to manage their health, wellbeing and fitness.

Our Vision

We strive towards a goal of becoming the industry leader of data insights to all involved in the field of equine care, fitness and research.

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Equine Focus

Bringing mass-market hi-tech product experience to the equine industry.
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Thought leadership to apply cutting-edge technology in a coherent way to horse welfare.
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Years of experience creating value from leading edge technology.


Secure, cloud-connected monitoring devices utilising data science, machine learning and artificial intelligence.

Our Team

Our team is made up of proven tech leaders working with equine scientists, professionals and enthusiasts.

David Frost - Director

David Frost

Director & Co-Founder
A highly motivated leader with 25+ years of development, validation and customer engineering experience in the wireless telecoms industry. A wealth of experience at various engineering management levels to address strategic, operational and transformational goals.
Laura Cutter

Laura Cutter

Marketing Executive
15 yrs+ working with leading equine brands & high profile professional riders. Proven track record in marketing, social media, sponsorship, brand ambassadors & influencers. Experienced horse owner & rider.
Neil Bailey

Neil Bailey

Software & Hardware Consultant
A proven leader with 25+ years of development and customer engineering experience in the wireless and satellite industry. Expertise in team leadership, hardware design, system design, software engineering, software tools, digital signal processing.

Business Support

R&D innovation of our Smart Fabric Girth Sleeve is supported by the New Anglia Local Enterprise Partnership Growth Through Innovation Fund.This is part-funded by the European Regional Development Fund.

Anglia Business Growth Fund
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Developed by Siametric Systems.
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